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| |  | Presentation Gift Boxes | Home » » » Amazon Top Seller Secrets: Insider Tips from Amazon's Most Successful Sellers | | | | | | | Description: | | There is a new phenomenon hitting the world of the Internet marketplace. Suddenly, Power Sellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legion sellers have found that they can charge more for their merchandise, avoid upfront fees, and deal with less-demanding customers. The opportunities for selling are endless Amazon now sells products in 42 categories and is the web's number one retailer with more than 81 million customers. As the authors of the popular book "eBay Power Seller Secrets", Debra and Brad Schepp are experts at making big money selling products on the web. Now, in their new book "Amazon Top Seller Secrets" they show readers why Amazon is the marketplace that will bring them more cash and more customers. With this priceless advice, readers can make more profits and build their business without constraints and without all the hassles. | | | Features: | |
• ISBN13: 9780814410349
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
| | | Product Details: | | | Author:
| Brad Schepp | | Paperback:
| 320 pages | | Publisher:
| AMACOM | | Publication Date:
| March 25, 2009 | | Language:
| English | | ISBN:
| 0814410340 | | Package Length:
| 9.1 inches | | Package Width:
| 7.3 inches | | Package Height:
| 0.9 inches | | Package Weight:
| 1.4 pounds | | Average Customer Rating:
|  based on 21 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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 Great Seller - 100% recommendedMar 25, 2010
Fast delivery and more affordable than I could find anywhere else! Also saved me a TON of money already.
1 of 1 found the following review helpful:
Good Information Which Sparks Creative IdeasFeb 10, 2010
As part of our regular business (11 11 Enterprises) - making wallets and passport covers from art, we decided to sell on Amazon as well. (This is some of our stuff: Orange Bird Map Business, Credit and ID Card Holder Wallet ) This book was VERY helpful for generating ideas and things which you can do to improve your standing on Amazon and sell more. It's definitely worth the read. When we bought it, it had just come out so as time goes on it may out date a little but right now as of this writing 02/2010 it is full of good ideas and outlines how to build a business on the amazon marketplace, step by step. One thing, you may feel overwhelmed when you read it, especially if you're not an online person, but just take it chapter by chapter, then go back and highlight what applies to you. If you follow it sequentially you'll see your sales start to go up and then you'll be excited and want to do more. We did one thing, post video reviews showing how the products work, and overnight our sales shot up. It was the Christmas season so that was exciting, but the news is that it works.
1 of 1 found the following review helpful:
 Alright for a novice, but if you're an experienced seller needing tips, there's zero hereDec 05, 2009
A small business owner easily has enough work to fill 24 hrs a day and usually has little time to review sales & marketing reference materials; the only "how to improve my sales" book worth his / her time is one that synthesizes and condenses the insider secrets of the marketplace. This book is not such a work; I lost count of the number of times I glanced over the words stating something like "You need to explore this for yourself". I don't have time to explore; that's why I bought this book. Amazon's corporate algorithms for product placement in listings, featured merchant status are left a mystery; this book should have cracked that and other important Amazon mysteries. Also, technologically its out of date, referring to myspace and no mention of twitter, second life. One important error: a seller is NOT able to buy his/her own products while signed into the seller account; Amazon will remove these from your cart. This is the only tip offered regarding how to improve your ranking in the Amazon search result listings!! How does the ranking work? There is no discussion of the sponsored listings & advertising with Amazon; pricing & how effective this is. For example, how is it that Amazon doesn't let sellers of books, videos & music purchase advertising for sponsored listings and yet many providers of these services end up in Amazon sponsored listings--how does that happen? Where does Amazon take its ad feeds? How does clickriver work? Many important questions like these regarding how to increase your sales go unconsidered or answered in a most shallow manner. However, there are literally PAGES and PAGES on how to safely pack an item and many reminders on how important timely shipping is; DUH!
There may be lots of info here if you're completely new to small business, the internet, and amazon; for the semi-experienced seller with an eye to growing his/her business there is little of value that you don't already know.
13 of 14 found the following review helpful:
 OK for beginner but doesn't tell the truthNov 15, 2009
I am glad I borrowed this book from the library instead of paying $ to buy it. We have a merchant store on Amazon for 4 years. This book has not told me anything that I didn't know. I finished the book in 3 hours, granted I skimmed through a lot of it because I already knew the stuff. But it sounds more like an advertising for Amazon as it keeps talking about these sucessful Amazon sellers. Well, I wonder how many of them actually compete head on with Amazon. They talked about a seller saying that it is not a problem competing with Amazon and don't think Amazon will drive them out of business. But they don't tell you the truth!! If Amazon gets into a product, they get the buy box almost 95% of the time even if they are not the lowest price seller. Then of course the book didn't talk about how ruthless Amazon is in driving out competition, that they will match the lowest price of any seller (may be except for the book category) before shipping, instead of the overall price. We have in our experience seen Amazon sell an item cheaper than wholesale cost, and we called the supplier and verified that the price they sell to Amazon is indeed higher than what Amazon is selling at. In other words, Amazon is the 10,000 lb gorilla that will squash the competition even by losing money on the sale because Amazon can afford to. Therefore, if you are a new seller and want to get into selling on Amazon as a business, don't let this book fool you thinking that it is easy as long as you have great customer services. It also don't tell you that A-Z guarantee is always on the side of buyer no matter what form of confirmation you have. All in all, this book is for someone with no experience selling on Amazon at all. The only thing I found useful was just some tips on marketing.
16 of 17 found the following review helpful:
An Excellent Manual For Improving Your Amazon SalesOct 01, 2009
As an Advantage Member on Amazon I was very eager to read this book in hopes of improving my own sales on Amazon and perhaps finding a way to sell other items on the site as well. I wasn't expecting to pick up a bandoleer of magic bullets that would transform my own marketing through Amazon, but I was pleased with what I did glean from this guide for better marketing. I'm easy to please in some ways because I was not expecting major revelations and in addition to specific techniques that I could immediately put to work, I was aiming to pick up a lot of additional background information about Amazon. Everyone reading this book will quickly understand that Amazon is growing at a geometric rate and expanding into most fields of product sales.
Much of the book dealt with businesses and web stores that are intended to be much larger than anything the reviewer is interesting in setting up. I was only interested in selling books and some art on Amazon. My goals are modest but I was pleased to find several nuggets that seemed intended just for me. Surprisingly, I found several helpful gems near the end of the book. One of the biggest surprises of the book was the advice by many of the top sellers on Amazon to use other venues to sell their products as well as Amazon. There were several lists of other venues for various products. There was also a plug for starting and learning the ropes to Internet sales through buying and selling on E-Bay. There was even a list of reasons to stay focused on E-Bay and whether it was the right time to add Amazon to the reader's selling venues.
There were many specific recommendations for high quality, inexpensive suppliers for helping web setters. One example was ULINE for most shipping and packing materials. I mention this particular example because I already knew what a great supplier that company is. It's not only one of the least expensive suppliers of shipping supplies, but it's also fast. I've never waited more than two days after placing an on-line order before the supplies arrived by UPS. They are one of those companies that epitomize good supply chain management and delivery.
As a person who is really only barely able to use the Internet and the various Social Sites, blogs, You Tube, etc., I'm always trying to expand my knowledge of what is a whole new universe for a Stone Age Man like myself. This book is written in an easy-to-understand manner with lots of helpful illustrations (most of which seemed to be reproduced too small in my opinion--the books only flaw as far as I am concerned). I solved that problem with a magnifying glass and continued to glean lots of the very helpful advice included in the tome. The book is a motivational as well as a self-help book with lots of individual success stories included throughout it.
By the time I'd finished the 306-page instruction manual, I'd dogged-eared half the pages and marked up almost every page with either my black or red ballpoint pen. This wasn't a book that I was planning to keep in perfect condition. It was the kind of reference book that the reader wants to dog-ear, highlight and mark up wherever the reader felt there was material that he or she wanted to refer to in the future. It's a workman's book. It's the best book of this kind I've read since I learned so much from "Aiming At Amazon" by Aaron Shepard, which is also an excellent volume about writing books designed primarily for sale on Amazon.
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